Logo design and corporate identity development is one of those areas where I can truly say I'm doing something I love. Taking the abstract and concrete elements of any endeavor, any enterprise, and trying to come up with an amalgamated, representative image is one of my favorite exercises in graphic design. To take not just the visual or obvious elements of a client (their name, their products, etc.) but to also see beyond that, to try and anticipate/shape the viewer's own expectations into a tangible, aesthetic campaign is, I think, one of the ultimately most rewarding projects of design in any era.